Why We Love Shopping At The Apartment By The Line New York

(Photo : Fashion Times - Meg Busacca)

Located on SoHo's Greene Street, a small (easy to miss) placard reads "The Apartment By The Line."

To access The Apartment, you must enter a small elevator and head up to the third floor. The elevator doors open, inviting you into a living-inspired space within a building that dates back to 1872.

The high ceiling, which helps create a naturally lit space, makes the shop burst with coolness. The Apartment is minimally decorated and features modern furnishings juxtaposed against this characteristically traditional New York interior.

This isn't someone's apartment, although it is decorated and designed for you to feel as if it is. The Apartment by The Line is a unique concept store — a lifestyle destination — which invites individuals to shop within the intimacy of a home and to learn about each of the designs that rest inside of it. 

From the furniture and photography to the area rugs and kitchen essentials, everything is for sale. But this isn't the place to walk in and then walk out after a transaction. What makes this shopping experience unique is the information and stories behind each of the designs. 

(Photo : Fashion Times - Meg Busacca)

Within the space one discovers and learns about the specialty products — how each item was developed and who the maker of each piece is.

If you are a person who enjoys learning about the design process, the inspirations and the materials used to create a product, the knowledgeable employees of The Apartment are there to help.

The space is an open layout where one can wander from the seating area, or living room, into the kitchen and into the bedroom and bathroom. The closet happens to be a favorite - shoes lay on the ground, garments are hung about and sunglasses are placed casually on different shelves. You're bound to feel as though you are within someone's actual wardrobe space. 

(Photo : Fashion Times - Meg Busacca)

The beauty of it is when you see something you love, you can take it home with you. The Apartment offers a quiet and intimate environment for you to truly understand and appreciate what it is you're looking at.

The products vary, like any typical retail store, yet here, new home accessories and apparel have been thoughtfully curated and exclusively selected to evolve along with The Apartment's specialty DNA.

This store concept generates many discussions. The Apartment holds workshops and dinners for design enthusiasts.  

(Photo : Fashion Times - Meg Busacca)

For more information on the designers carried within this quintessential home, The Apartment's website happily discusses stories, objects and its history here.