Gatorade's 'Locker Room Of The Future' Features Personalized Bottles With Smart Tech

Tags : Gatorade, Gx
(Photo : Nick Mojica) An assortment of Gatorade Gx bottles.

On March 30, I was invited by Gatorade to visit its "Gatorade Fuel Lab" in New York City. Described as "an interactive showcase of Gatorade’s latest innovations," on display was Gatorade's latest technology, the Gx bottle, which "[combines] new data about performance, nutrition and biomechanics to better serve today’s evolved athletes."

Walking into the showcase, I was greeted with the "locker room of the future." Adorned with jerseys from the Houston Texans' J.J. Watt, the Los Angeles Lakers' D'Angelo Russell and the Washington Nationals' Bryce Harper, the locker room featured an assortment of personalized Gx bottles with different names, team logos and colors.

(Photo : Nick Mojica) D'Angelo Russell's locker features a 2.0 bottle.

Speaking with Gatorade's senior director for innovation and design, Xavi Cortadellas and principal scientist of the Gatorade Sports Science Institute, Dr. Matt Pahnke, it was clear that personalization of the Gx bottles was the big focus. The bottles, which have been dubbed "1.0" can be customized by each individual. At its core, the bottles look like regular water bottles, but once you dive into the personalization options, that's when the fun starts.

Choosing between a gray or gold bottle, I was given the option to select an NBA or NFL team logo to be featured on my bottle and was also allowed to put a name on it. But the customization didn't stop there. Depending on the intensity of your workouts, Gatorade will give you pods of the drink based on your workouts. If your workouts aren't as intense as an NFL player, you can go with a low-calorie G2 pod that "provides fuel for working muscles and electrolytes to help replace what's lost in sweat." Two pods then go in the cap of the bottle which is to be filled with cold water.

But the real star of the show was the 2.0 Gx bottle with the Smart Cap. In development as an upgrade to the basic flipcap lid of the 1.0 bottle, the Smart Cap "utilizes fluid intake tracking and provides visual feedback directly to the athlete to pace hydration." The smart cap feature tech inside of the lid.

The 2.0 bottle will also work with an item called the "digital sweat patch." The patch, which is placed on the body will provide the "ability for real-time tracking to create a sweat profile that will allow athletes to hydrate and re-fuel accordingly."

In development for two years, the 2.0 bottle was first tested with Brazil's national soccer team and is still being tested with professional sports teams today.

While consumers can expect the 1.0 bottle to be released this year for a price around $25, the 2.0 with the Smart Cap doesn't have a release date set in stone. Although no price for the 2.0 bottle was given, Gatorade did say it would cost more due to the technology.

Gatorade isn't just looking to reinvent the way we refuel with liquids. The company is also creating "new food forms with new ingredients that will help address athlete preferences and fuel them during more parts of their day." These products include a new protein-enriched yogurt as well as other foods that will be available over the next years. The company is hoping to be a "one-stop shop" for athletes.

It was also revealed that a natural, organic Gatorade is also in the works. Featuring less artificial flavors, the organic drink should arrive next year even though it's still in development.

According to Gatorade, the 1.0 bottles will be made available on Gatorade's website and will then expand to sporting goods stores.

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