Laura Ashley To Launch New Rug Line With Partner 'Creative Home Ideas'

(Photo : Courtesy of Facebook/Laura Ashley)

English lifestyle brand Laura Ashley announced their latest partnership with Creative Home Ideas to develop a line of decorative rugs.

According to Home Furnishing News, the launch will be unveiled at New York Home Fashions Market next month and will feature an assortment of decorative accent, bath, kitchen and outdoor rugs and mats.

Creative Home Ideas exhibits at 295 Fifth Avenue, suite 1714, and will be home to the Laura Ashley rug presentation. The new collection offers both classic and contemporary styles with a mix of bold prints and traditional designs that aim to identify with Laura Ashley customers.

"We are pleased to build our business in partnership with Laura Ashley and to incorporate the brand's signature designs into a beautiful collection of rugs for the home," stated Yaron Shemesh, executive vice president for Creative Home.

Laura Ashley is headquarted in Fort Mill, S.C., where the brand focuses on licensing programs throughout North and South America. Laura Ashley has over 30 licensesd product lines, offering everything from women's fashion accessories to children's apparel, home furnishings and even bed linens and home storage.

"Expanding on our existing home furnishings categories the new rug collections will have distinctive, beautifully crafted looks that are both luxurious and affordable," said Penne Cairoli, president of Laura Ashley, Inc.