NY NOW To Feature New App And Promotions For Buyers

On Jan. 31, the market for home and lifestyle products, NY Now, will kick off its new season with a revamped mobile application. According to Home Furnishings News, the new buyer promotion offers a pre-market orientation webinar to assist first-time attendees to make efficient and effective use of their time at NY Now.

The new mobile application will feature interactive floor plans, a list of product features, resource details showcased in three special displays and an "inbox" with email that will spotlight select exhibitor products. The app will provide users with access to market information, exhibitor lists, special events and social media news.

Randi Mohr, NY Now co-director and vice president, stated, "A positive and productive market experience is on tap for all NY Now participants. We are offering online tools to help buyers prepare for market, and onsite activities to engage, educate and entertain all market-goers."

Another new addition to the show will introduce a "NY NOW VIP DOLLARS" promotion, in which money in $250 and $500 increments will be given away toward select VIP buyers. Individuals can win up to thousands of dollars and names of registered participants will be drawn at random. Winners can redeem their NY NOW VIP Dollars with exhibitors for onsite order-writing.

The Market will be open from Jan. 31 to Feb. 4, for more information on registering for NY NOW, visit here.